To the team at Jackson Hole Originals, sustainability is all about taking on a social and environmental responsibility for how our products are manufactured, what materials we use, how we transport our products and ultimately how we market and sell these products. This is a continuous process, as means of production, materiel and transportation constantly improve and develop. What was regarded the best solution yesterday will most likely be exchanged to an improved one of tomorrow.

Slow fashion

Our business idea is based on the idea of ‘slow fashion’, where we opt for quality over quantity and encourage our customers to adopt the same mindset by “choose well – buy less”. As result, we do not present a full new collection every season, our design is instead intended to represent a timeless style many people can find to their liking rather following the latest trends. In addition, we also strive to be a role model through our products, focusing on a healthy lifestyle.

Material, fabrics and current production

Responsible down standard

Down is an outstanding insulation material with unique properties. JHO only use down that is certified according to the Responsible Down StandardThe RDS is an independent, voluntary global down standard that puts high emphasis on animal welfare. It is owned by Textile Exchange and certified by Control Union as a third party. Over three years, the RDS was developed and revised with the support of animal rights groups, industry experts, brands, and retailers.

Global organic textile standard

JHO’s cotton suppliers follow  The Global Organic Textile Standard (GOTS), who has a clearly defined set of criteria and is transparent. GOTS is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. GOTS certified final products may include fibre products, yarns, fabrics, clothes, home textiles, mattresses, personal hygiene products, as well as food contact textiles and more.  Having one common standard means textile processors and manufacturers can export their fabrics and garments with one organic certification that is accepted in all major markets. This transparency also gives consumers the power to choose truly organic products sourced from green supply chains.


Fairtrade is an international certification of raw material grown in countries with widespread poverty. The certification means that the product is produced wit regard to high social, economic and environmental requirements. Fair trade cotton ( is cotton that has been certified through a fair trade organization that attempts to ensure that cotton producers receive a fair price for their crop. Cotton is one of several products that are subject to fair trade arrangements designed to connect farmers with customers who make purchase decisions with social considerations in mind. For the JHO jersey collection, all cotton is Fairtrade certified.  

Short-term action plan:

Long-term action plan:

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